The Restaurant & catering industry is widening its scope by adding more verticals into its fold. Earlier the focus was only on dining but now you can enjoy gigs and performances alongside. Competition has also increased with add ons being introduced like inviting DJ’s, Organising sufi nights, stand-up comedy events, Karaoke nights, etc.to attract audience. Exclusive deals and offers are given to loyal customers and first time visitors. To increase their customer base many restaurants have also collaborated with search and discovery service platforms like zomato, dine out, eazy diner, etc. Although there has been a lot of transformation in the industry, it’s just the beginning!!