With the advent of smartphones and increasing no. of smartphone users the way people search for answers has fundamentally changed. Now people are more inclined to search networks for finding answers of their any query. And for the purpose of reaching more & more no. of customers Google Ads and Facebook ads are the best things to do. Both of these ad techniques dominate the online advertising market.
Google & Facebook have the highest customer reach, in case of Google it reaches billons of people each & every day and Facebook currently has 2 billion monthly active users so it is also becoming hotbed for user activities. But the question in the mind of almost all marketers is that whether we use a Google Ad or a Facebook Ad for our Business. Before going into the discussion we need to first understand what is a Google Ad or a facebook Ad.
What is Google Ads:
World’s largest and most popular PPC advertising platform is Google Ads. AdWords is used so widely in the world that people use it as a synonymous of “paid search.” They use both these two terms interchangeably, even though other platforms do the same work. In the “paid search” we focus on the keywords targeting and on the text-based advertisements. Marketers hire some Google AdWords Expert for running their Google Ads.
Advertisers bid on keywords in the hopes that their ads will be displayed in the search results for these queries. Each time a user clicks on a Google Ad, the advertiser has to pay a certain amount of money to Google that’s why it is also called “pay-per-click advertising.” PPC bidding and bid optimization is a complex thing so advertisers take help of some AdWords Expert to manage their AdWords campaigns.
What is Facebook Ad:
Facebook Ads is a perfect example of “paid social,” or the advertising on social networks. As it has the highest number of monthly active users in comparison of any social network in the world. So Facebook has become a main element of many business’ digital advertising strategies which highly competitive and potentially lucrative.
Although people think that advertising on Facebook is similar to AdWords, because they are using both platforms for promoting their business via the Internet but this is the point where the similarities end. Because in paid search, it helps businesses find new customers via keywords but in paid social users find businesses based on the things they’re interested in or they liked on facebook and the way in which they behave online.
The primary difference between Google AdWords and Facebook Ads you can say is: AdWords helps you to find new customers but in case of Facebook it helps new customers find you.
Google Ads or Facebook Ad, who won the battle:
When comparing both the Google Ads & Facebook Ads these two are totally different advertising platforms and both have different & their own benefits. Google Ads and Facebook ads both are exceptional platform to advertise your product/service/business. As both of these are relatively cheaper and have comparatively highest customer’ reach.
So it is very difficult to say that which one is better for your business. Well, the answer is that it depends. It depends on many things like what is your unique business scenario or what is your business’s ultimate goal.
If your goal is sales, leads & consultations then both these platforms will be perfect for that or if your goal is Brand Awareness or Social Following then Facebook will do a better job. But in general we can say that if you do both the things together i.e. Google Ads as well as Facebook Ads it will serve you with some unmatched results. As both techniques doesn’t contradict but complement each other.